About Us

Urban Prep® was born out of the grind — early mornings, late sessions, and the everyday push to be better. Life moves fast, and progress demands preparation. Urban Prep exists to support that reality with gear designed for people who plan their days with intent and show up ready. This is not about trends or shortcuts. It’s about structure, consistency, and momentum.

Purpose-Driven Design

Every Urban Prep bag is made from recycled rPET fabric, transforming waste into performance. Sustainability is not treated as a marketing layer — it’s built directly into the product. Each design is created to move seamlessly between the commute, the gym, and everything in between. From built-in meal-prep systems to structured storage, Urban Prep gear is shaped around real daily routines.

Designed for People Who Prepare

Urban Prep serves people who plan their meals, structure their goals, and build discipline into daily life. These are individuals who value systems over shortcuts and consistency over motivation. The brand reflects that mindset through practical design, intentional features, and clean, functional aesthetics.

Fuel your day. Prep your life.